Privacy Policy

Last updated: 12 August 2026

Property Selling Solutions takes your privacy seriously and is committed to protecting your personal information.

Property Selling Solutions is a trading name of Avantus Properties Ltd (“we”, “us” or “our”).

For the purposes of UK data protection law, Avantus Properties Ltd is the data controller responsible for the personal information described in this Privacy Policy.

Company name: Avantus Properties Ltd
Company number: 11113815
Registered office: Brimstage Hall, Brimstage Road, Wirral, CH63 6JA
ICO registration number: ZA309911
Email: enquiries@propertysellingsolutions.co.uk
Telephone: +44 (0)151 345 6707
Website: www.propertysellingsolutions.co.uk

1. What This Privacy Policy Covers

This Privacy Policy explains how we collect, use, store and protect personal information when you:

  • visit our website;

  • request a property valuation;

  • complete one of our online forms;

  • respond to one of our advertisements;

  • contact us by telephone, WhatsApp, email or social media;

  • enquire about selling a UK property or portfolio;

  • enquire about buying or investing in UK property;

  • use any other service provided by Property Selling Solutions or Avantus Properties Ltd.

2. Information We May Collect

Depending on your enquiry and our relationship with you, we may collect:

Contact information

  • Name

  • Email address

  • Telephone number

  • WhatsApp number

  • Country of residence

  • Preferred method of contact

Property information

  • Property address and postcode

  • Property type

  • Ownership information

  • Tenancy status

  • Rental information

  • Number of properties owned or being considered for sale

  • Property condition

  • Estimated or desired selling price

  • Mortgage information where relevant

  • Preferred selling timescale

  • Reasons for considering a sale

  • Details relating to a property portfolio

Transaction information

Where you decide to proceed with a property sale, purchase, auction or other transaction, we may also collect information necessary to help facilitate that transaction.

This may include:

  • identification and verification information;

  • solicitor and conveyancer details;

  • mortgage or broker details;

  • company information;

  • information required for anti-money laundering or regulatory purposes;

  • correspondence relating to a proposed or completed property transaction.

Website and technical information

When you use our website, certain information may be collected automatically, including:

  • IP address

  • Browser type

  • Device information

  • Pages visited

  • Approximate location

  • Referral source

  • Website interactions

  • Cookie and tracking information

Please also see our Cookie Policy for further information.

3. How We Collect Your Information

We may collect information directly from you when you:

  • submit a valuation or contact form;

  • complete a Facebook or Instagram lead form;

  • contact us through WhatsApp;

  • telephone or email us;

  • communicate with us through social media;

  • provide information during a valuation or property discussion;

  • instruct us or one of our partners in connection with a property transaction.

We may also receive information from third parties where appropriate, including:

  • estate agents;

  • auction partners;

  • property sourcing partners;

  • solicitors and conveyancers;

  • mortgage brokers;

  • property managers and letting agents;

  • publicly available property information;

  • property portals and databases;

  • Facebook/Meta and other advertising platforms.

4. How We Use Your Information

We may use your personal information to:

  • respond to your enquiry;

  • provide an initial property valuation;

  • assess potential selling options;

  • discuss an off-market property sale;

  • assess whether auction may be suitable;

  • contact you regarding your property;

  • introduce appropriate property opportunities to potential investors;

  • communicate with auction partners where you wish to explore an auction sale;

  • manage and progress property transactions;

  • provide customer support;

  • maintain records of our communications;

  • manage our business and customer relationships;

  • improve our website, advertising and services;

  • measure the effectiveness of our marketing;

  • prevent fraud and protect our business;

  • meet legal, regulatory, tax, accounting and anti-money laundering obligations.

Where you have separately agreed to receive marketing communications, we may also send you relevant property news, selling guidance, investment opportunities or information about our services.

Submitting a property enquiry does not automatically mean that you have agreed to receive general marketing communications.

5. Our Lawful Bases for Using Your Information

Under UK data protection law, we must have a lawful basis for processing your personal information.

Depending on the circumstances, we may rely on:

Taking steps before entering into a contract or performing a contract

For example, where you request a property valuation, ask us to assess selling options or instruct us in connection with a property transaction.

Legitimate interests

We may process information where reasonably necessary for our legitimate business interests, including:

  • responding to enquiries;

  • managing customer relationships;

  • maintaining business records;

  • improving our services;

  • protecting our business from fraud or misuse;

  • understanding how our website and services are used.

Where we rely on legitimate interests, we consider whether our interests are outweighed by your privacy rights.

Legal obligation

We may process information where necessary to comply with legal or regulatory requirements, including tax, accounting, anti-money laundering and other property-sector obligations.

Consent

Where consent is required, particularly for certain forms of electronic marketing or non-essential website tracking, we will ask for it separately.

You may withdraw consent at any time.

6. Property Valuations and Seller Enquiries

If you request a free property valuation, we may use the information you provide to:

  • identify and research the property;

  • review comparable sales and market information;

  • assess potential investor demand;

  • consider whether the property may be suitable for an off-market sale;

  • consider whether auction may be appropriate;

  • contact you to discuss our findings and your circumstances.

A valuation enquiry is free and without obligation.

Submitting your details does not commit you to sell your property, accept an offer or proceed through any particular sales route.

7. Sharing Your Information

We do not sell your personal information.

We may share information where reasonably necessary with trusted third parties involved in providing our services.

These may include:

  • auction partners;

  • property investors or prospective purchasers;

  • solicitors and conveyancers;

  • estate agents;

  • mortgage brokers;

  • property managers and letting agents;

  • surveyors and valuers;

  • contractors or other professional advisers;

  • accountants and tax advisers;

  • IT, website, CRM and communication providers;

  • regulatory, government or law-enforcement bodies where required.

Where appropriate, we will normally discuss the proposed selling route with you before providing identifiable property information to potential buyers or auction partners.

Property information may sometimes be shared in anonymised or limited form initially in order to assess potential buyer interest.

8. Companies That Help Us Operate Our Services

We may use third-party technology providers to manage our website, enquiries, customer relationships and communications.

These may include services such as:

  • Squarespace – website hosting and forms;

  • HubSpot – customer relationship management and lead management;

  • Mailchimp – email communications and marketing;

  • Zapier – transferring information between systems;

  • Meta / Facebook / Instagram – advertising and lead-generation forms;

  • WhatsApp / Meta – customer communications;

  • email, cloud-storage and other technology providers.

These providers may process personal information on our behalf in accordance with their terms, privacy obligations and applicable data protection laws.

9. International Transfers

Some of the technology providers we use may store or process information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place as required by applicable UK data protection law.

These may include recognised adequacy arrangements or approved contractual safeguards.

10. Marketing Communications

We may ask whether you would like to receive occasional information about:

  • UK property;

  • property selling guidance;

  • investment opportunities;

  • Property Selling Solutions;

  • Avantus Properties;

  • related property services.

Where consent is required, marketing permission will be requested separately from your property enquiry.

You can unsubscribe from marketing communications at any time by:

Opting out of marketing will not prevent us from contacting you where necessary in relation to an active property enquiry or transaction.

11. Facebook and Social Media Leads

If you submit your information through a Facebook or Instagram lead advertisement, Meta may provide the information you entered to us.

We will use that information to respond to your property enquiry, provide information about valuations and selling options and, where applicable, follow up regarding the services you requested.

Meta processes information separately in accordance with its own privacy policies.

12. Cookies and Website Tracking

Our website may use cookies and similar technologies to:

  • enable essential website functions;

  • remember preferences;

  • understand website usage;

  • measure advertising performance;

  • improve our website;

  • support analytics and marketing.

Where required by law, non-essential cookies and similar tracking technologies will not be used until you have provided the appropriate consent.

You can manage your choices through our website cookie settings.

Further information is available in our Cookie Policy.

13. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet any legal, regulatory, accounting or reporting requirements.

As a general guideline:

  • property enquiries that do not proceed may normally be retained for up to 24 months after the last meaningful interaction;

  • information relating to transactions or contractual relationships may be retained for up to six years after completion or termination, or for longer where legally required;

  • anti-money laundering or regulatory records may be retained for the period required by applicable law;

  • marketing information may be retained until you withdraw consent, object to marketing or the information is no longer required.

We may retain limited information on a suppression list where necessary to ensure that we respect a request not to receive future marketing.

14. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against:

  • unauthorised access;

  • accidental loss;

  • misuse;

  • alteration;

  • disclosure;

  • destruction.

Access to personal information is limited to those who reasonably require it for legitimate business purposes.

No internet-based system is completely secure, but we take appropriate steps to reduce the risks associated with handling personal information.

15. Your Data Protection Rights

Depending on the circumstances, you may have the right to:

  • request access to personal information we hold about you;

  • request correction of inaccurate or incomplete information;

  • request deletion of your information;

  • request restriction of processing;

  • object to certain processing;

  • object to direct marketing at any time;

  • request transfer of certain information;

  • withdraw consent where processing is based on consent;

  • complain about how your information is being used.

Not every right applies in every circumstance, and legal or regulatory obligations may sometimes require us to retain information.

To exercise your rights, contact:

enquiries@propertysellingsolutions.co.uk

We may need to verify your identity before processing certain requests.

16. Complaints

If you have concerns about how we use your personal information, please contact us first so that we have an opportunity to investigate and respond.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Further information about your rights and how to make a complaint is available through the ICO.

17. Links to Other Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices of websites operated by other organisations. You should review their privacy policies before providing personal information.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • our services;

  • technology;

  • regulatory requirements;

  • the way we process personal information.

The latest version will always be published on this website together with the date it was last updated.

19. Contact Us

If you have any questions about this Privacy Policy or how we use your personal information, please contact:

Property Selling Solutions
A trading name of Avantus Properties Ltd

Email: enquiries@propertysellingsolutions.co.uk
Telephone: +44 (0)151 345 6707
Website: www.propertysellingsolutions.co.uk
Registered office: Brimstage Hall, Brimstage Road, Wirral, CH63 6JA

Data Controller: Avantus Properties Ltd